'Consumer movement can be effective only with the consumer's active involvement.' Support the statement.

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Salim Ahmed Kawsar · Answer 1 · Feb 05, 2023 15:29:48

Consumer movement can be effective only with the active involvement of consumers.

Following are the reasons :

(i) It would be difficult for a single customer to press charges against a company for miss-selling.

(ii) A group of customers will also find it easier to bargain and also search for other harassed customers.

(iii) If consumers are actively involved, companies will also be on their guard and offer better services and products, offering greater value.

(iv) Active participation of customers also leads to transparency, especially by the government in giving information about its functioning.

(v) An active participation by consumers gives protection to all involved in manufacturing chain from workers to consumers.

Salim Ahmed Kawsar · Answer 2 · Feb 05, 2023 15:29:48

Consumer movement can be effective :

(i) The consumer movement is generally a result of dissatisfaction of consumers over unfair practices in a market place.

(ii) Consumer movement becomes successful only with participation of people.

(iii) Consumers have to be conscious of their rights and duties while buying goods and services.

(iv) Consumers have to be together and create awareness among other people as well.

(v) For example in the 1960 there were food shortages and black marketing and adulteration of food. This resulted in strong consumer movement.

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