Coca-Cola owned homegrown beverage brand Thums Up has become the official partner with the Tokyo 2020 Paralympic Games set to take place from 24 August to 5 September 2021.
This is the brand’s first partnership with Paralympic Games.
Through an eight-decade association, Coca-Cola is the longest continuous corporate partner of the Olympic Games.
Thums Up has also launched a marketing campaign #TaanePalatDe.
It includes a series of videos and other related visuals for digital and social media to keep the audiences connected with the Tokyo 2020 Paralympic Games and the Indian athletes.
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