Distinguish between Multiple shops and Departmental stores on the basis of :-
(a) Location
(b) Range of products
(c) Services offered
OR
Discuss any two advantages of retailing through departmental stores.
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| BASIS OF DIFFERENCE | DEPARTMENTAL STORES | MULTIPLE STORES |
| Location | Centrally Located to attract large number of customers. | Established at number of places |
| Range of Products | Different types of products are sold under one roof. | Specific Range of products are sold. |
| Services offered | Departmental stores lay great emphasis on providing maximum service to their customers | Multiple stores provide very limited service confined to guarantees and repairs if the sold out turn out to be defective. |
OR
Advantages of retailing through departmental stores:-
(i) Attract large number of customers: These stores are usually located at central places, they attract a large number of customers during the best part of the day.
(ii) Economy of large- scale operations: As these stores are organised at a very large scale, the benefits of large scale operations, particularly, in respect of purchase of goods are available to them.
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