An entrepreneur uses a name of famous brand of product for marketing his product.

(a) Responsibility which Sumit had to fulfil as an aware consumer -'learn about the risk associated, to follow the manufactures instructions and to use the product safely'. (b) Two rights...

Workload Analysis

(i) He can take first mover advantage by analyzing opportunities offered by the business environment. (ii) Two values are: (a) Encourages team work by consulting others. (b) Develops initiative among...

Marketing functions include a series of specialised activities performed on the marketing of goods and services. (a) Market Planning: This is concerned with the development of appropriate marketing plans to achieve the...

It refers in identifying group of potential customers and finding out ways to convince them to buy the company’s products. Functions of marketing: (a) Marketing research/Gathering and analysing market information: Marketing research...

Societal Marketing Concept

Brand Name: It refers to a special word, symbol, letter or the mixture of all these. A good brand name should contain the following characteristics: (i) Simple and Short: A...

The four important elements of marketing mix are: (i) Product mix, (ii) Price mix, (iii) Place mix and (iv) Promotion mix. (i) Product Mix: Product mix is related to the...

Yes, when an entrepreneur’s business is expanding, his business outflows can be more than his business inflows. It is so because there is always a lag between your spending (on...