Define Business Environment. State any three of its features.


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The term 'Business Environment' means the sum total of all individuals, institutions and other forces that are outside the control of a business enterprise but they may affect its performance.

Features of business environment:

(i) Totality of external forces

(ii) Specific and general forces

(iii) Inter relatedness

(iv) Uncertainty

(v) Complexity

(vi) Relativity

(vii) Dynamic Nature.

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