(a) Statements 1 and 3 contradict each-other, hence both statements cannot be true together. But there is a situation where in both statements are false that is if some of...
Product related factors affect the choice of channels of distribution:
(i) Industrial products being more technical, and made to order requires short channels in comparison to the consumer products being...
Company Related Factors include:
(i) Financial strength of the company: If the financial strength of the company is good, it would prefer shorter channels.
(ii) Degree of control over channel members: If...
Price is an element of marketing mix which refers to all important decisions relating to the fixation of the price of a product. Some factors that must be taken into...
Factors affecting choice of channels of distribution:
(a) Product related factors: Industrial goods which are technical or complex (made as per order) and are of higher value generally have direct...
Price is an element of marketing mix which refers to all important decisions relating to the fixation of the price of a product. Some factors that must be taken into...
