Distinguish between the product concept and production concept of marketing.

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Distinguish between the product concept and production concept of marketing.

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Salim Ahmed Kawsar · Answer 1 · Feb 05, 2023 15:29:48

Basis of Difference	Product Concept	Production Concept
Belief	It was believed that consumers favoured, superior quality products and thereby, profits can be maximised by increasing the quality of the product.	It was believed that consumers favoured readily available and affordable products and thereby profits can be maximised by increasing the volume of production.
Focus of the business	Focus was on improving the quality of the product, adding new features, etc.	Focus was on enhancing the quantity of production and reducing the average cost of production.
Methodology	Emphasis on improving the features and quality of product.	Emphasis on improving the production efficiency of the business.

Salim Ahmed Kawsar · Answer 2 · Feb 05, 2023 15:29:48

Difference between Product and Production Concepts are as given below.

Basis	Product concept	Production concept
Main focus	The focus of the product concept is on quality of the product	The focus here is a quantity of the product
Means	It is achieved through continuous improvement in the quality	It is achieved through increased production leading to lower costs
Objective	Profit maximization through quality improvement	Profit maximization through increased production

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