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Self and Identity is a subfield of psychology. As the name implies, it deals with topics pertaining to both self and identity. Key areas of investigation include self-concept, self-esteem, and self-control.

What distinguishes self and identity as a discipline is its scientific character. Emphasis is placed on the empirical testing of systematic theories about relevant phenomena. Hence, its methodological approach differs from both philosophy and sociology.

Self and Identity incorporates elements from different areas of psychology. However, it owes particularly large debt to personality psychology and social psychology.