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The City of Sunderland is a large city on the north east coast of England. The city spans the River Wear, which winds its way to the Port of Sunderland through farmland, parks and urban communities.
The purpose of the Sunderland Economic Masterplan is threefold:
The recent UK recession has highlighted the need to create economic opportunities for the city. The reduction in public spending provides further impetus for a shift towards new forms of wealth generation.
The Economic Masterplan was funded by Sunderland City Council with support from One NorthEast and delivered by a consortium of consultants led by GENECON LLP and overseen by a Steering Group. Consultation during its development has involved Councillors, citizens businesses, government agencies and local partner organisations.