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A voting advice application or voting aid application or vote matcher or vote compass or election compass is a Web application that helps voters find a candidate or a party that stands closest to their preferences. VAAs are a new phenomenon in modern election campaigning.
In some of the countries with popular VAAs an intense debate has broken out. Some maintain that VAAs are a fraud that can never give correct and neutral voting advice. Others contend that these applications must be commended as they focus people’s attention on the party programmes and on policy issues, compelling parties to discuss substance instead of personalities, images and campaign events.
A study of VAAs by the University of Antwerp ends with a plea for a careful selection of VAA statements and for a proper process of benchmarking based on survey data. Without appropriate calibrating VAAs produce invalid results.
VAA questionnaires should be completed by the candidate or party for maximum accuracy, but also VAAs completed by the journalist are published, with supposed positions taken from party programmes and debates.
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