What is Umbrella marketing?

Co-marketing is a marketing practice where two companies cooperate with separate distribution channels, sometimes including profit sharing. It is frequently confused with co-promotion.

Marketing accountability is a term that signifies management with data that is understandable to the management of the enterprise. "Accountable Marketing" is another name that can be given to this...

In marketing, multivariate testing or multi-variable testing techniques apply statistical hypothesis testing on multi-variable systems, typically consumers on websites. Techniques of multivariate statistics are used.

In marketing, Bayesian inference allows for decision making and market research evaluation under uncertainty and with limited data.

Search marketing is the process of acquiring traffic or customers via search engines such as Google, Bing, Yahoo and others. Search marketing generally involves two disciplines: SEO and SEM. Originally...

The chhatra is an auspicious symbol in Hinduism, Jainism and Buddhism.

A fire umbrella is a fire dancing tool. It is made from an umbrella with the rainproof cover removed. Kevlar wicks are attached to the ends of the umbrella, soaked...

Voice-based marketing automation refers to software platforms designed for marketing, sales, and support departments to measure, manage, and automate their phone conversations. Marketing departments, sales teams, and support agents use...

Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and...

Also known as guerrilla marketing or ambush marketing, attack marketing is a form of marketing that incorporates a series of creative and strategic techniques used to build and maintain public...