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The Theory of Motivated Information Management is a social-psychological framework that examines the relationship between information management and uncertainty. TMIM has been utilized to describe the management of information regarding challenging, taboo, or sensitive matters. In regards to interpersonal information seeking, there are numerous routes and methods one can choose to take in order to obtain that information. TMIM analyzes whether an individual will engage in information seeking within the first place and also assess the role of the information provider. The theory posits that individuals are “motivated to manage their uncertainty levels when they perceive a discrepancy between the level of uncertainty they have about an important issue and the level of uncertainty they want”. "TMIM distinguishes itself from other information-seeking theories in that it does not attribute the motivation of information seeking to a desire for uncertainty reduction; rather, the catalyst of information management in TMIM lies in the discrepancy between actual and desired uncertainty." In other words, someone may be uncertain about an important issue but decides not to engage or seek information because they are comfortable with that state and, therefore, desire it. People prefer certainty in some situations and uncertainty in other
While still fairly new, TMIM has been incorporated to look at a variety of issues within a variety of contexts. This theory, although dealing with psychological actions, looks at communicative behavior and is applied in communication, specifically in the subfields of interpersonal and human communication.
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